Resources
Guides on monitoring and pricing
Method articles, sourced and dated, for the e-commerce, pricing and product teams of furniture sellers.
Price monitoring
How to monitor your competitors' prices
Choosing what to track, finding true equivalents, setting the frequency and turning readings into decisions: a working method for price monitoring in furniture.
Product matching
How to compare products without a shared EAN
Why EAN codes almost never link two competing furniture items, and how to match them anyway: specifications, text, photos and human validation.
Assortment
How to track your competitors' new products
Sitemaps, category pages, search engines: where to spot competitors' new products, how to sort them and what to do with them.
Methods and tools
Automated competitive intelligence: methods and tools
Spreadsheets, in-house scripts, Google reports, general or specialized software: how to automate competitive monitoring and choose a tool, criterion by criterion.
Visual recognition
Visual recognition and product matching for furniture
How a vision model recognizes two identical sofas sold under different names, its limits, and how to combine it with dimensions and human validation.
Pricing
How to use market data to make pricing decisions
Price position, product roles, reaction rules, a consistent price list and promotion rules in the EU, UK and US: turning competitor readings into pricing decisions.
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